I’m Felix — a Berlin-based Creative Director and Designer working at the intersection of brand, product, and culture.

Who I am
With over a decade of experience in luxury, performance fashion, and digital commerce, I help teams turn ideas into purposeful, scalable design systems. I’ve co-created capsule collections, led brand transformations, and built digital experiences that connect with real users. Outside of design, I’m a runner, an observer of culture, and someone who finds energy in pushing ideas from abstract to tangible. What drives me? Making things that are not just beautiful — but built to move, work, and resonate.
Areas of Expertise
Brand & Proposition Design
Digital Product & UX Strategy
Visual Systems & Modular Design
AI-Enhanced Design & Ideation
Performance Apparel & Fashion Culture
Campaigns, Storytelling & Identity
Cross-Functional Creative Leadership
Creative Direction for E-Commerce & Platforms
Rapid Prototyping & No-Code Tools
Award WINNER - MUNICH 2018
Award winner of the 2018 Münchner Modepreis — a fashion award once received by Karl Lagerfeld and given to outstanding emerging designers from Munich’s leading design schools.
Work Experience