I’m Felix — a Berlin-based Creative Director and Designer working at the intersection of brand, product, and culture.

Who I am

With over a decade of experience in luxury, performance fashion, and digital commerce, I help teams turn ideas into purposeful, scalable design systems. I’ve co-created capsule collections, led brand transformations, and built digital experiences that connect with real users. Outside of design, I’m a runner, an observer of culture, and someone who finds energy in pushing ideas from abstract to tangible. What drives me? Making things that are not just beautiful but built to move, work, and resonate.

Areas of Expertise

Brand & Proposition Design

Digital Product & UX Strategy

Visual Systems & Modular Design

AI-Enhanced Design & Ideation

Performance Apparel & Fashion Culture
Campaigns, Storytelling & Identity
Cross-Functional Creative Leadership
Creative Direction for E-Commerce & Platforms
Rapid Prototyping & No-Code Tools

Award WINNER - MUNICH 2018

Award winner of the 2018 Münchner Modepreis a fashion award once received by Karl Lagerfeld and given to outstanding emerging designers from Munich’s leading design schools.

Work Experience